Misinformation has proliferated, with significant impacts on brand reputation and public trust. Marketers must respond proactively as fake claims about their brands emerge. Trust in media has drastically declined, with Gallup reporting numbers dropping from 72% in 1976 to 31% today, worsened by misinformation being both spread and amplified by the press. Social media's role complicates matters, with over half of Americans relying on these platforms for news and a noted decline in fact-checking. Education, particularly in statistics, is crucial to combat misinformation and enhance critical thinking skills.
A recent example: President Trump's claim that a photo of Abrego Garcia's hand shows the gang name MS13 tattooed on his fingers, when it is clearly "a digitally altered image."
According to the Pew Research Center, 53% of Americans get some or all of their news from these sites. Furthermore, the past few years have seen a significant decline in social media platforms' efforts to fact-check what gets published.
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