Netflix has announced a new short-form video feature intended to attract viewers away from competing platforms like TikTok and Instagram. Debuted at their initial product and tech event, the feature offers a mobile-only vertical feed that allows users to scroll through clips of Netflix's original shows. The clips are curated specifically for each user to drive engagement by encouraging them to watch full content. This strategy comes at a time when viewer habits are shifting toward quicker entertainment formats, prompting even established players like Netflix to adapt their offerings accordingly.
Netflix's new mobile-only vertical feed allows users to scroll easily through clips, directly competing with TikTok and other platforms for viewer engagement.
The clips in the feed are tailored from 'Today's Top Picks for You,' personalized to encourage viewers to watch full shows.
This introduction comes as competition for viewer attention intensifies, reflecting a shift in traditional viewing habits toward quick entertainment.
The experiment rolls out globally, showing Netflixâs adaptability as major players in streaming adjust to the evolving media landscape.
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