John Hoke, a 33-year veteran of Nike and its chief innovation officer, has announced his retirement amid challenges for the company, despite strong revenues. Hoke's innovative spirit and long-term vision for Nike included ambitious concepts like empathetic clothing. He transitioned to chief innovation officer in 2022, following a notable career as chief design officer. His passion for technology in sports was evident in collaborations like Nike's partnership with Hyperice. Hoke's journey began at age 12 when he dreamed of enhancing shoe performance and directly reached out to Phil Knight, which shaped his iconic career.
Hoke believed deeply in technological innovations behind sport, making him a good fit as chief innovation officer; his vision for Nike was always inspiring.
After graduating in industrial design, Hoke discovered Nike at age twelve and imagined performance benefits, which eventually led him to work for Phil Knight.
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