OpenAI is enhancing ChatGPT with a new AI-powered shopping feature, allowing users to search for, compare, and purchase products easily. This feature includes visual details, pricing, and reviews, featuring links to retailers such as Walmart. The update is available to all ChatGPT users and is expected to deepen user engagement as ChatGPT recently topped one billion searches in a week. This move places OpenAI in direct competition with established ecommerce giants, signifying a strategic shift towards monetization in a rapidly evolving marketplace.
OpenAI's introduction of an AI-powered shopping feature in ChatGPT aims to simplify product searches and purchasing for users while competing with major ecommerce platforms.
As shopping becomes a significant feature in ChatGPT, OpenAI recorded over one billion web searches in just a week, underscoring its expanding user engagement.
With the new shopping feature, OpenAI provides visual product details, pricing, and independent results, not influenced by ads, setting it apart from current competitors.
Debra Aho Williamson mentioned that OpenAI's strategy resembles tactics used by Google and Meta, indicating a shrewd shift towards monetization in the ecommerce sphere.
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