Paramount is rebranding its streaming service 'Paramount Plus with Showtime' to 'Paramount Plus Premium' in response to integration challenges and competitive pressures. The new name aims to simplify the branding, emphasizing the platform's diverse offerings, including Showtime content, which will still be accessible. This change comes after a rocky merger with Showtime resulting in layoffs and programming cuts, and reflects ongoing strategies to enhance user experience amid a shifting streaming landscape.
"Since we recently introduced a sampling of Showtime programming to the Essential plan, the Premium plan name reflects the broad and diverse offerings across both plan tiers."
"The clunkiness of the 'Paramount Plus with Showtime' branding felt like a reflection of the rockiness that marked Showtime's integration into Paramount Plus."
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