""We're a 112-year-old company sitting on one of the most valuable, largest libraries in the world. Because of the way that the infrastructure is set up, a lot of that doesn't get surfaced today. We're working hard on bringing that forth and making sure that our marketing partners and consumers will have easier access to the depths of this company, above and beyond the new stuff that everyone knows and loves.""
""There's a really loyal audience there. I think BET+ will benefit from being within the more modern, more scaled tech and data infrastructure that will be inside of Paramount+. As a standalone, it wasn't getting all the benefit of the big Paramount+ service. The plan is to rise all boats and create a more seamless consumer experience versus having lots of disparate entities across the Paramount ecosystem.""
""There's more investment going into Pluto TV to boost its catalogue of on-demand content and overhaul its user experience.""
By mid-2026, Paramount will merge Paramount+, Pluto TV, and BET+ into a single technology stack. This initiative aims to improve content recommendations and provide advertisers with a comprehensive view of viewership. Chief Revenue Officer Jay Askinasi emphasized the value of Paramount's extensive library and the need for better access to it. BET+ will be integrated into Paramount+ to leverage its technology and audience. Additionally, Pluto TV will undergo significant enhancements to its content and user experience.
Read at TheWrap
Unable to calculate read time
Collection
[
|
...
]