"OpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising - a format that's long been promised but rarely delivered at scale. The pitch is landing in clients' inboxes just days after Criteo announced it would give its advertisers direct access to ChatGPT inventory through its platform."
"Criteo claims that shopping inside the ChatGPT compresses the distance between discovery and purchase, collapsing what used to be a multi-step journey into a single conversation."
"Advertisers can go live with their ads in ChatGPT 'in days' using their existing Criteo Performance Media setup, making the transition seamless, with no added complications of new contracts, feeds or tags."
OpenAI partnered with Criteo to introduce conversational advertising through ChatGPT, with Criteo handling the sales process. The pitch emphasizes that consumers already use AI assistants for purchasing decisions, making ChatGPT the dominant source of AI-driven traffic. Criteo's strategy highlights how shopping within ChatGPT collapses the traditional multi-step customer journey into a single conversation, reducing friction between discovery and purchase. The partnership leverages Criteo's existing advertiser relationships, allowing brands to launch ads within days using their current Performance Media setup without requiring new contracts, feeds, or technical implementations.
#conversational-advertising #chatgpt-ads #ai-driven-commerce #criteo-partnership #advertising-technology
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