Pitch deck: Why Amazon believes its premium streaming inventory is worth the money

"Amazon talks up its more than 800 free ad-supported streaming television (FAST) channels as a notable reach play through Prime Video and supplemented with FireTV channels, noting that advertisers can reach more than 55 million monthly viewers. Taking a closer look at that audience, 20% exclusively watch free content, 45% of the audience are adult Gen Z or millennial, while the deck positions them as "ready to shop.""

"The deck moves on to talk through streaming TV more broadly, stating that 36% of every ad dollar is wasted through ineffective targeting, low quality inventory duplicate ad delivery among other hidden costs. Unsurprisingly, Amazon frames its DSP as a riposte to all of that, pitching it as a place advertisers can go to reduce waste by allowing them to target using accurate, authenticated signals."

"For instance, advertisers can target 80 million deduplicated U.S. CTV households across Amazon Ads and Roku, according to the company's internal data, with much more precision across broadcasters, apps and devices, including Paramount, Fox, PlutoTV, Tubi, Disney and Warner Bros. Discovery (all since Oct. 1), using Amazon's DSP. The result: at least a 42% of unique reach, and a three times increase in return on ad spend, per the deck."

Amazon offers more than 800 free ad-supported streaming television (FAST) channels via Prime Video and Fire TV, reaching over 55 million monthly viewers. Twenty percent of that audience exclusively watches free content, and forty-five percent are adult Gen Z or millennials positioned as ready-to-shop consumers. Amazon estimates thirty-six percent of ad spend is wasted on ineffective targeting, low-quality inventory and duplicate delivery, and positions its DSP to reduce waste using authenticated signals from the Amazon Ads graph. Advertisers can target eighty million deduplicated U.S. CTV households across Amazon Ads and Roku and buy inventory across broadcasters and apps, with reported at least 42% unique reach and a threefold increase in return on ad spend.

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