#ctv-advertising

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Marketing tech
fromDigiday
1 month ago

Ad tech's IPO dreams are stirring again - MNTN just made them look a bit more real

MNTN's IPO signals momentum in ad tech, despite the challenges it faces compared to competitors.
fromDigiday
14 hours ago
Television

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

Marketing tech
fromDigiday
1 month ago

Ad tech's IPO dreams are stirring again - MNTN just made them look a bit more real

MNTN's IPO signals momentum in ad tech, despite the challenges it faces compared to competitors.
fromDigiday
14 hours ago
Television

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

more#ad-tech
fromDigiday
1 day ago

Despite growth, CTV is 'not a perfect science,' making it hard to justify prices

"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."
E-Commerce
fromExchangewire
6 days ago

Adform & Airtory Partner to Power Global CTV Creative Planning & Optimisation

With global CTV ad spend forecast to reach £34bn ($46bn) in 2026, advertisers are racing to unlock the channel's power for engaging experiences while maintaining transparent measurement and control.
E-Commerce
#digital-advertising
Marketing tech
fromYahoo Finance
1 month ago

Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts

Amazon is strategically pushing into advertising, particularly the DSP market, offering discounts to draw in marketers.
fromForbes
2 months ago
Marketing tech

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

fromDigiday
2 weeks ago
Television

Future of TV Briefing: A preview of Digiday's CTV Advertising Strategies event

Marketing tech
fromYahoo Finance
1 month ago

Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts

Amazon is strategically pushing into advertising, particularly the DSP market, offering discounts to draw in marketers.
fromForbes
2 months ago
Marketing tech

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

fromDigiday
2 weeks ago
Television

Future of TV Briefing: A preview of Digiday's CTV Advertising Strategies event

more#digital-advertising
fromDigiday
1 month ago

Amazon and Roku kick of Cannes Lions with DSP tie-up

The integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms.
Marketing tech
fromExchangewire
1 month ago

New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.
Marketing tech
Marketing tech
fromMarTech
1 month ago

How to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech

CTV is set to grow rapidly in advertising due to its unique ability for storytelling and digital targeting options.
Strategic use of CTV can enhance overall marketing performance and is best added when other channels struggle.
fromDigiday
3 months ago

Future of TV Briefing: CTV advertisers fail to reach 80% of households

In 2024, the average CTV ad campaign running through Innovid's ad tech platform only reached 19.6% of households, failing to reach four-fifths of the total addressable audience.
Media industry
Marketing tech
fromAdweek
3 months ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
Marketing tech
fromAdweek
4 months ago

MNTN Is Selling Ryan Reynolds' Agency Maximum Effort, SEC Filing Shows

MNTN is divesting Maximum Effort but intends to continue a creative partnership, while preparing for an IPO.
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