Amazon's 2025 Prime Day is set for July 8-11, expanding from the traditional 2-day format. However, finance expert Fred Harrington argues that the real appeal lies in the value of deals available during this event, particularly for tech products. Harrington believes that many 'great' Black Friday deals are inflated prices masquerading as discounts, pointing out that July sales offer genuine bargains. This is because retailers are eager to clear out summer inventory to prepare for fall products, resulting in significant discounts during this retail shift.
Some of the best deals on tech can be found in July, not in the traditional November sales. Many Black Friday deals are just marketing tactics.
Retailers are keen to clear summer inventory in late July to make room for Fall merchandise, creating a 'perfect storm' for discounts.
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