"Has anyone seen any improvement in their CTV transparency in their buys at all, anywhere? Is it still just everyone's not getting any feedback of data, what episode you ran on [in] streaming, anything, no transparent pricing? Anyone found any solutions to address that other than yelling into the ether?"
"In terms of optimizing the publisher list, we've been able to determine the percentage that goes to more run-of-network versus live sports. Hulu, for example, we've allocated the percentage of spend and impressions based on the specific allocations across the publisher list that we use. This is for a very large-volume client, though."
"There's been a lot of AI slop out there lately. We're seeing a lot of it on YouTube, especially. Mobian was telling me a few weeks ago they're seeing 5% of [ad] delivery they're measuring [is ads running] on AI slop. And like 70% of that was published in the last 30 days. So it's growing like crazy right now."
Programmatic connected TV ad buying faces limited visibility into inventory, pricing, and episode-level placement reporting. Advertisers often cannot access detailed feedback on where ads run or transparent cost breakdowns. Large buys frequently use private marketplaces or packaged deals outside open programmatic channels, shifting control of supply and reporting. Some buyers can optimize publisher lists to allocate spend between run-of-network and live sports for high-volume clients. AI-generated or low-quality inventory is increasing, with early measurements indicating a small but rapidly growing share of ad delivery appearing on AI-created placements.
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