Marketing tech
fromThe Drum
2 months agoHow DOOH serves up success in food & drink marketing
Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
#programmatic-advertising
#programmatic-advertising
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Media industry
fromRAIN News
1 month ago"A return to strong growth" - IAB Internet Advertising Revenue Report
Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.
The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
fromExchangewire
4 days agoEquativ Strengthens Sustainability Commitment with Global Ban on MFA Sites
We believe in building a more transparent, efficient, and sustainable ecosystem. Banning MFA sites across our exchange is about more than buyer media quality - it's also about funnelling media dollars to publishers creating valuable content.
Marketing tech
#the-trade-desk
Marketing tech
fromDigiday
2 months agoTies between The Trade Desk and key media agencies are weakening
Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
2 months agoAmid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers
The Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.
#ad-tech
Marketing tech
fromDigiday
2 months agoWhy Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even bigger
Curation is poised to significantly change programmatic advertising, potentially more than header bidding.
Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.
Marketing tech
fromThe Drum
1 month ago4 ways programmatic machine learning is powering consumer app growth
Consumer apps are expected to lead global app revenue due to increased mobile usage.
Advancements in programmatic machine learning address industry challenges and enhance advertising effectiveness.
Marketing tech
fromDigiday
2 months agoPublishers count their losses as the open auction bleeds ad dollars
Programmatic ad auctions are facing significant challenges in 2025, impacting publisher revenues.
CPMs for online display ads have decreased markedly, indicating a soft ad market.
Publishers are exhibiting cautious optimism but await more substantial recovery signs.
fromExchangewire
2 months agomediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads
"This integration removes creative bottlenecks, allowing advertisers to build, test, and launch high-impact rich media and omnichannel ads faster than ever-directly within our platform. It's a massive benefit and a step forward in programmatic advertising efficiency," said Swaminathan Iyer - director of partnership and product at mediasmart.
Marketing tech
Marketing tech
fromExchangewire
2 months agoNetflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs
Netflix is expanding its programmatic advertising in EMEA and APAC in response to advertiser demands.
Trump is considering tariffs against countries with digital service taxes on U.S. companies.
Meta is exploring the use of copyrighted works for AI training.
Marketing
fromForbes
3 months agoCouncil Post: What's Next For Programmatic Advertising In 2025?
AI integration will be crucial for competitive advantage in programmatic advertising.
Adoption of first-party data is essential in a cookieless future.
Ad fraud prevention remains a top priority for programmatic platforms.
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