"These appointments mark a thrilling new chapter for Readpeak. Thomas, Helena, and Charles bring a wealth of experience from some of the world's most influential media and technology companies. Their combined expertise will help us expand faster, build deeper relationships with agencies and advertisers, and reinforce Readpeak as a trusted, performance-driven alternative to established digital giants."
"Readpeak has built one of the most sophisticated yet user-friendly native advertising platforms in Europe. My focus will be to expand this proven model into new markets, build strategic partnerships, and make Readpeak an indispensable partner to all clients."
"Based out of London, Bailly, formerly of Microsoft, Twitter, Yahoo, and Pinterest, will spearhead Readpeak's entry into four to six new territories annually, aiming for a global footprint of more than 25 markets by 2030."
Readpeak, a programmatic native advertising platform trusted by brands including IKEA, BMW and Bosch, has named three senior hires to drive European growth. Thomas Bailly joins as head of international growth based in London, Helena Murphy becomes agency lead for the UK, and Charles Duquesne is country manager for France. Bailly will target four to six new territories annually with a goal of more than 25 markets by 2030. Readpeak currently operates in over ten markets with 3,500 advertisers and 1,500 premium publisher partners and offers AI-powered, user-friendly native advertising solutions.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]