TNL Mediagene's () Japanese media subsidiary Mediagene has formed a strategic partnership with Japanese AdTech company Geniee to expand the reach of the company's advertising creative solution Cr.ED. Geniee is a Japanese AdTech company that provides platforms for both online publishers and advertisers serving over 5,900 active clients. By partnering with Geniee, the company aims to bring Cr.ED's creative capabilities to a wider range of advertisers and publishers in Japan.
Supply-side ad tech platforms - call them SSPs, ad exchanges or whatever - are at an interesting inflection point. The whole category has been under Google's thumb for years. But Google's pub-side tech was declared an illegal monopoly, and there's a sense that, perhaps, newcomers have a chance to grow. There are also interesting strategic acquisitions potentially in the offing. Airlines, credit card companies and other data-rich businesses are entering advertising and data sales, making an SSP an enticing addition.
"The potential of neuro-contextual advertising is immense, and Seedtag is uniquely positioned to play a leading role in this space. I couldn't be more excited to join such a strong team at this important phase, helping to shape and execute the next horizon of regional growth. Building on the company's success, I look forward to strengthening our capabilities and scaling partnerships with advertisers and agencies to unlock even greater impact across Europe,"
Shinka, the leading fully transparent and platform agnostic mediation layer for CTV, DOOH, and Audio, today (13th October, 2025) announces the appointment of two new senior vice presidents (SVPs) to its leadership team: Nick Flood, joining as SVP of product & GTM, and Walton Musgrave, appointed SVP of commercial & partnerships.
The Trade Desk operates the largest independent ad-buying platform on the open internet. On Monday, the company unveiled Audience Unlimited, a major upgrade to how advertisers access and apply third-party data on its platform. The new approach aims to push data from a nice-to-have to the default setting -- removing cost surprises, reducing guesswork, and tightening the connection between data and campaign outcomes.
The US Department of Justice and a coalition of states are demanding the sale of AdX. This platform enables publishers to sell advertising space through auctions that take place within milliseconds. Google charges a 20 percent commission for this. The Justice Department also wants Google to make the auction system open source, so that it is clear exactly how the winner is determined.
Our Customer is a Swedish AdTech company that is transforming how publishers and advertisers interact. They provide state-of-the-art self-serve advertising platforms that enable seamless, direct transactions between advertisers and some of the world's largest publishers. Their mission is to make advertising more accessible, automated, and efficient through innovative technology. Together, we serve globally recognized clients such as TripAdvisor, Bloomberg, The Washington Post, Opera, Dow Jones, etc.
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic hire supports Overwolf's continued growth in the region and its mission to help brands engage with hard-to-reach gamers directly during gameplay.
Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management. We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.
Among the highlights, Netflix explained how it plans to expand Netflix Ads Suite-the company's in-house ad platform-in the coming months. NAS is currently live in the U.S. and Canada, and goes live in EMEA next week.
