#adtech

#adtech

The digital advertising industry is experiencing rapid growth and significant mergers and acquisitions due to the post-pandemic recovery.

Take-Two Interactive is selling Chartboost to refocus on premium gaming assets.

Ad tech consolidation is gaining momentum with Experian's acquisition of Audigent and Channel Factory exploring investments.

Google's leverage in advertising comes from its high-volume rebates and strategic partnerships, making it hard for independent adtech to compete effectively.

X partners with PubMatic to expand ad revenue.

This move opens X's ad reach beyond traditional social media budgets.

X aims for a bigger pool of advertisers to revive lagging revenues.

Advertisers should focus on the open internet, as it garners more audience trust and attention than social media platforms.

Google's rule changes in ad bidding are central to the DOJ's antitrust case against the company, impacting competition and control in adtech.

AI chatbots are becoming a key area for targeted advertising, raising both business opportunities and privacy concerns.

All Eyes On Screens secures approximately €10M in Series B funding to enhance AI-driven advertising solutions and expand its market presence across Europe.

The Digital Voice™ offers bold PR services for leading AdTech and MarTech companies worldwide.

MadTechMoney will now be part of ExchangeWire's ATS London, enhancing investment insights and networking opportunities for the ad tech and martech communities.

Appointment of Larry Krampf to Advisor Collective by Collective Audience, Inc. to revolutionize AdTech, MarTech, and digital media industries.

1P data combined with AI automation is the new asset class driving innovation in digital advertising and media.

AppLovin's stock surged 265% due to AI integration, strong revenue growth, and profitability, indicating ongoing potential for investors.

AppLovin's innovative AI-driven adtech platform has significantly boosted its stock value, raising questions about sustainability.

Consumers desire personalized experiences but also prioritize data privacy, creating a complex challenge for marketers.

The adtech industry is seeing stagnation due to uncertainty surrounding Google's cookie policies, which will ultimately shift user control over their data.

Marketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.

The DOJ's antitrust trial against Google may reshape the adtech industry significantly.

A win for the DOJ could provide financial relief to struggling news organizations.

Google's proposed sale of AdX to ease monopoly concerns was rejected, highlighting the need for more significant divestment.

The DOJ's antitrust case against Google rests on contrasting perceptions of competition in the ad tech industry.

Google faces a federal antitrust trial over its dominance in the adtech market, highlighting concerns over competitive practices and potential market breakup.

The CMA has provisionally found Google abusing its dominant position in the adtech market, disadvantaging competitors and impacting market competition.

Google faces a major antitrust trial regarding alleged anti-competitive adtech practices that could reshape the digital advertising industry.

Adtech's transition to cookieless solutions is stalled due to Google's pivot on cookie deprecation, impacting investment and urgency in developing alternatives.

Google's AdTech practices are under scrutiny for potential abuse of market dominance.

Disney is downgrading its relationship with Magnite, impacting its business prospects in the adtech space.

Market reactions to Disney's changes may be overly pessimistic, creating potential buy opportunities for investors.

Agentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.

Advertising in the digital age is about meeting consumers online and in retail stores through retail media networks.

The advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment.

The Trade Desk's strong Q3 results show resilience in the AdTech market while focusing on transparency and innovation against industry giants like Google.

Equativ's acquisition of Kamino Retail strengthens its foothold in the growing retail media market.

KKR explores acquisition of Integral Ad Science amid competitive ad tech landscape.

Adtech startups are experiencing significant leadership changes influenced by investor demands for growth and profitability.

Making Science secures €40M investment from SOPEF fund for growth in data analytics and digital marketing.

PubMatic laid off 1% of its workforce to realign towards growth sectors like connected-TV advertising while planning a 15% overall headcount increase.

Adtech funding in 2024 is at its slowest pace in a decade due to market saturation and economic uncertainties.

Small businesses can access ad inventory on streaming apps through Vibe's self-serve ad platform.

Vibe raised $22.5 million in funding led by VC firm Singular and aims to tap into the ad potential of connected TVs and streaming services.

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.

AI is reshaping product development in the adtech sector

Seamless integration of AI into operations is key to success in programmatic advertising

Netflix is transitioning to build its own adtech server to manage digital ad serving globally by 2025.

Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly.

AdLib provides free MFA-blocking tools to mid-sized buyers, enhancing campaign quality and accessibility.

The partnership with Jounce allows AdLib to implement stronger default exclusions against MFA sites.

Positive analyst recommendation led to Magnite stock surge by 11% following key partnership news with Netflix and Shopsense AI.

Anzu prioritizes player experience and offers non-disruptive in-game advertising.

Anzu collaborates with Oracle Moat for ad tracking and viewability measurement, enhancing trust in in-game ad campaigns.

AdTech Holding challenges tech giants like Google and Facebook through innovation and customer-centric services.

The company's in-house anti-fraud solution sets it apart in addressing the industry's pervasive issue of fraud.

Adtech brands lack differentiation and creativity in design, blending into a forgettable landscape.