Brands are leveraging Substack to connect with younger audiences, with American Eagle launching its newsletter, Off the Cuff, to target Gen Z. By offering content like internet trends and engaging with influencers, these brands like Saie and Tory Burch are finding ways to reach customers directly. Substack's audience statistics reveal a significant portion of users fall into the 18-34 age range, making it a strategic platform for brands to grow their subscriber base and promote direct interactions through innovative media strategies.
"American Eagle recently launched its free Substack newsletter, Off the Cuff, in order to engage with Gen Z customers."
"Saie saw 20% month-over-month growth in Substack subscribers, showing that new media strategies can effectively attract audiences."
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