Social media marketing
fromThe Atlantic
1 week agoHow Fake People Became Real Influencers
AI influencers are flooding social media, creating a new kind of fatigue where authenticity may no longer matter.
Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market - sitting below pure luxury labels but above mass-market brands - was able to capitalise on luxury's ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part.
A record number of 239,307 people took part in the 2025 US Open Fan Week, which ran from Monday, Aug. 18, to Saturday, Aug. 23, at the USTA Billie Jean King National Tennis Center in Flushing Meadows Corona Park. The new high in turnout was buoyed in large part by a strong shared interest in the reimagined US Open Mixed Doubles Championship. Another big contributing factor was the over 50,000 people present for Arthur Ashe Kids' Day.
Today, most of the time spent on Facebook and Instagram is on video, but do you think in five years we're just going to be sitting in our feed and consuming media that's just video? No, it's going to be interactive.