"Recent figures show that, worldwide, there are 4.52 million podcasts and 584.1 million listeners (up 6.83% in 2025 from the previous year), who spend about seven hours a week plugged in to shows. Arthur Larrey, co-founder at Audion, says: "RedCircle offers premium podcasting inventory across thousands of shows. This new partnership reflects the growing trend for global podcast networks to seek simplified, scalable access to monetisation beyond their core markets, while reinforcing Audion's position as a leading podcast marketplace connecting premium international supply with strategic demand.""
"Jeremy Lermitte, co-founder and chief operating officer at RedCircle, says: "RedCircle looks for trusted advertising partners to support revenue growth for our creators and podcasters; we selected Audion for its ability to connect supply to premium European demand without any technical constraints, which gives us seamless access to advertiser demand in Europe. This move supports our mission to help brands scale their host-read and programmatic advertising strategies.""
A partnership connects Audion's curated podcast marketplace with RedCircle's global advertising platform to provide easy access to European programmatic podcast demand. The plug-and-play integration opens new inventory to European brands and supports local podcasters while enabling multi-country campaigns across Europe and America. The collaboration allows major advertisers to scale host-read and programmatic strategies and helps creators increase monetisation through simplified, scalable access to premium demand. Global podcast adoption continues to grow, with millions of shows and hundreds of millions of listeners spending roughly seven hours weekly engaged with audio content.
Read at Exchangewire
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