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Podcast
fromDigiday
2 weeks ago

Video is making podcasts a premium buy for advertisers

Advertisers are increasingly shifting focus to video podcasts, treating them as premium with growing investment.
fromPodcaster News
1 month ago

Ilwira Marcizek Named EVP Revenue Operations For AdLarge & The fwd.network - Podcaster News

"Ilwira has been an integral part of AdLarge's growth and success... Her strategic vision, deep industry expertise, and relentless commitment to innovation have propelled our digital revenue and operations forward."
Media industry
#acast
more#acast
fromPodcaster News
2 months ago

Triton Digital Expands Partnership With Audioboom To Deliver Advanced Contextual Targeting And Brand Suitabilityi - Podcaster News

Implementing Triton Digital's Sounder solution marks another transformative moment in our partnership... This integration not only strengthens our position as a leader in podcast monetization...
Marketing tech
#magellan-ai
Podcast
fromRAIN News
3 months ago

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.
The report highlights the stability of top advertisers, with many consistent names from previous quarters.
Podcast
fromRAIN News
3 months ago

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.
The report highlights the stability of top advertisers, with many consistent names from previous quarters.
more#magellan-ai
fromPodcaster News
3 months ago

Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster News

By combining the two leading US device graphs, we're setting out a new standard for measurement accuracy in podcast advertising, says Matt Drengler.
Marketing tech
fromRAIN News
9 months ago

Cost of podcast advertising drops to three-year low (Libsyn Ads)

In August, the average CPM for podcast advertising declined over three percent from July, reaching $21.26 for a 60-second ad spot, marking a historic low.
Marketing
fromRAIN News
10 months ago

Balancing tech and authenticity: Adopter Media limits AI in host-read ads

Host-read ad campaigns rely on authenticity, placing limitations on AI voicing in ad copy to preserve credibility and trust with the audience.
Artificial intelligence
fromRAIN News
11 months ago

Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)

The average CPM rate for a 60-second ad spot in June was $21.90, up from $21.63 in May.
Marketing
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