"OpenAI expects to generate $2.5 billion in advertising revenue this year, with projections climbing as high as $100 billion annually by 2030, according to internal presentations to investors."
"The rollout is already moving quickly. Late last month, an OpenAI spokesperson said ChatGPT's pilot ads in the U.S. had crossed $100 million in annualized revenue within six weeks of launch."
"As recently as May 2024, CEO Sam Altman described advertising as something he was hesitant to rely on. 'Ads plus AI is sort of uniquely unsettling to me,' he said."
"Now, that 'last resort' is becoming a central part of the company's financial future."
OpenAI has introduced ads into ChatGPT for U.S. users, anticipating $2.5 billion in ad revenue for 2023. Projections suggest $11 billion by 2027, $25 billion by 2028, and $53 billion by 2029, contingent on reaching 2.75 billion weekly users by 2030. The rollout has already generated over $100 million in annualized revenue within six weeks. Ads primarily target free and lower-cost plan users, while paid subscribers remain largely unaffected. This shift marks a significant change from previous hesitations about relying on advertising as a business model.
Read at Inc
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