The article emphasizes that SEO and website design for photographers should focus on clarity rather than cleverness. It underscores the importance of being findable and navigable, encouraging photographers to structure their websites as guided experiences rather than galleries. This means leading visitors clearly through the site to help them determine if the photographer meets their needs. If potential clients feel confused by the layout, they may leave without inquiring, stressing the need for a straightforward, clean design that provides clear steps toward booking.
SEO isn't about outsmarting search enginesâit's about being clear. You need to structure your website to lead potential clients through a guided experience.
People aren't visiting your site to silently observe; they're looking for clarity on whether you're the right photographer for their needs.
Your website should facilitate a clear, smooth journey from curiosity to booking. If the path is confusing, potential clients will leave, regardless of your talent.
It's not enough to be findable; you must also be navigable. A well-structured site converts interest into inquiries.
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