Seattle sisters Misbah and Farah Uraizee recently announced a $10.6 million funding round for their startup Nectar Social AI, a marketing tech platform aiming to disrupt traditional digital advertising. By focusing on delivering personalized AI conversations and improving brand visibility on social media, they envision a significant revenue growth in this sector, predicting a $3 trillion market by 2026. Their platform aspires to integrate social listening, community management, and revenue attribution, transforming AI into a strategic partner for brands rather than just a chatbot.
According to the founders, this segment will generate $3 trillion in sales globally by 2026.
This two-pronged strategy, if successful, could mark a challenge to traditional methods of marketing digitally through ads, emails, and text messaging.
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