"The campaign's global impact cemented LEGO's relevance among adult audiences while pushing the boundaries of AR as a tool for engagement and creativity."
"By integrating awareness, acquisition and engagement strategies, Disney Entertainment set a new standard for creative digital campaigns, leveraging interactive experiences to deepen fan connection and expand Disney+'s reach."
This year's Digiday Media Buying and Planning Awards showcased innovative campaigns prioritizing technology-driven storytelling and immersive experiences. Notable nominees included Snapchat and LEGO's Bricktacular AR game, which engaged users in creative play with over 1 million unique creations. Disney Entertainment's campaign for "Agatha All Along" on Disney+ set a new creative standard by integrating omnichannel strategies, generating 870 million impressions and boosting engagement significantly. These efforts illustrate a shift towards interactive experiences, emphasizing the importance of strategic brand partnerships in the evolving digital landscape.
Read at Digiday
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