#brand-engagement

#brand-engagement

Taylor Swift posted an announcement of her engagement to Travis Kelce at around noon E.T. on August 26. By 12:30 p.m., Sour Patch Kids, Duolingo, and Buffalo Wild Wings had all tweeted about it. In today's era of reactive digital marketing, brands with wildly successful social media presences tend to echo the same mantra: It's all about speed. Companies like Duolingo, Amtrak, and Heinz have scored some of their most successful posts by chiming in on whatever discourse is currently dominating X feeds.

So far, these Ryan-themed TikToks have reached more than three million views collectively and achieved the highest social media engagement for Sweet Loren's to date.

Swift's tour appearances have become economic events. The singer's Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar's 2023 year-end charts.

At a round table held by the UK Advertising Export Group and Marketreach in Cannes, panellists discussed and analyzed why direct mail may have been overlooked in the media mix historically, but why it's increasingly becoming the go-to channel by brands.

This is where the disconnect between content creation and content distribution becomes painfully clear.

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.

Brands need to meet Gen Alpha where they are: in gaming, as this generation engages with digital spaces for socializing and self-expression.

In this ever-evolving, fervent NASCAR ecosystem, solely relying on transactional sponsorships wouldn't get you anywhere.

The most effective Coachella activations are crafted with intention, tapping into cultural relevance and channeling fandom energy, sparking intrigue that brands dream about.

"Since launching in 2022, we've hosted over 50 Snap Schools across the US, MENA, Europe, India, and Mexico, where creators engage with Snapchat best practices."