Substack has introduced a mobile video publishing feature, allowing creators to upload, publish, and monetize their videos directly from the app. This significant update is designed to enhance content distribution and community engagement by allowing direct communication with subscribers via notifications. Unlike previous limitations with sharing videos in Notes, this new capability supports paywalls and provides creators with insights into post performance. The move comes amidst uncertainties for TikTok creators, presenting Substack as an appealing alternative for building a subscriber-based video business. The platform aims to enhance its video functionality further with new tools and analytics.
With this update, video creators can now reach their audience directly, bypassing algorithms and monetizing their work more effectively.
This isn't just about adding video, it's about creators building more engaged communities that make independent publishing stronger than ever.
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