"Congratulations to whoever wished that major streaming services would get over their collective obsession with plus signs. The monkey paw has heard your plea and curled its gnarled fingers accordingly. Except, the company has been using Apple TV branding for its actual set-top box devices since 2007, as well as its TV OS app since 2016. That's presumably why they added the plus sign to the streaming service in the first place."
"What A Tangled Web Data-driven online marketing was dominated early on by tech and media giants that (arguably) mostly played well together by finding their own lane. Google and Apple are natural rivals, but not enemies. They actually pair nicely, since Apple took the premium market while Android slotted in with cheaper, high-distribution phones. Not to mention their multi-billion-dollar annual search licensing deal, which was secret until recently."
Major streaming services repeatedly change names and tiers, often appending or removing plus signs and causing branding confusion. Apple used the Apple TV name for set-top hardware since 2007 and for its tvOS app since 2016, which likely influenced streaming naming choices. Examples include HBO Go to HBO Max, CBS All Access to Paramount+, and ongoing shifts around ESPN+. Rapid rollouts and parent-company mergers frequently prompt these renamings. Early data-driven online marketing relied on cooperative roles among tech giants like Google, Apple, and Salesforce. Salesforce acquired Krux in 2016 but limited ad-tech integration while enabling new attribution partnerships. Amazon's aggressive approach disrupted prior industry equilibria.
Read at AdExchanger
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