"Taboola, a global leader in delivering performance at scale for advertisers, announced a major milestone for its performance advertising technology platform, Realize . As part of Taboola's expansion beyond native and into performance, Taboola has deepened its partnership with multiple global publishers to offer performance advertisers access to display inventory with Realize. Key names include TIME, Weather Channel Digital, Gannett | USA TODAY Network, Nexstar, and Slate, among others."
"Realize allows advertisers to tap into display as well as other parts of Taboola's large network of publishers, apps, and OEMs. Realize is powered by an AI performance engine that finds the best opportunities for campaigns across Taboola's network of trusted publishers and apps. This AI performance engine is driven by the unique data advantage of Taboola's code-on-page integrations with publishers, giving it a signal unlike any other open web platform to use when optimising and placing ads."
Taboola expanded its Realize platform to provide performance advertisers access to display inventory across multiple global publishers, including TIME, Weather Channel Digital, Gannett | USA TODAY Network, Nexstar, and Slate. The company plans to pay over USD$1.5bn (£1.1bn) to publishers and OEMs in 2025. Realize lets advertisers tap display and other parts of Taboola's network of publishers, apps, and OEMs. The platform uses an AI performance engine that optimises campaign placements by leveraging data from Taboola's code-on-page integrations, giving a distinctive signal for optimisation. Taboola emphasized deepened publisher relationships and a holistic approach to driving performance beyond search and social.
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