#performance-advertising
#performance-advertising

[ follow ]

#digital-marketing

Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets

Taboola expands into display ads with Realize platform targeting a $55 billion market opportunity.

CEO emphasizes competitive edge through 9,000 publisher relationships.

How Performance Advertisers Are Working Backward To Build Their Brands | AdExchanger

Advertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.

Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets

Taboola expands into display ads with Realize platform targeting a $55 billion market opportunity.

CEO emphasizes competitive edge through 9,000 publisher relationships.

How Performance Advertisers Are Working Backward To Build Their Brands | AdExchanger

Advertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.

moredigital-marketing

#influencer-marketing

Streamline Influencer Marketing Campaigns in 2025 with Aha Ads

Influencer marketing growth will be driven by AI and new tools in 2025.

Platforms like Aha Ads enhance brand-creator collaborations.

Real-time optimization and targeting in campaigns improve ROI.

A New Flood of Money Is Crashing the Influencer Marketing Industry

Influencer marketing is evolving into a performance-driven advertising channel.

Streamline Influencer Marketing Campaigns in 2025 with Aha Ads

Influencer marketing growth will be driven by AI and new tools in 2025.

Platforms like Aha Ads enhance brand-creator collaborations.

Real-time optimization and targeting in campaigns improve ROI.

A New Flood of Money Is Crashing the Influencer Marketing Industry

Influencer marketing is evolving into a performance-driven advertising channel.

moreinfluencer-marketing

CPMs Are The Wrong Metrics To Prioritize In CTV Advertising | AdExchanger

Chasing low CPMs in CTV overlooks the importance of targeted advertising, which is essential for maximizing campaign performance and reducing waste.

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Smart+ effectively optimizes advertising performance by automating targeting, bidding, and creative selection, resulting in significant improvements in ad spend returns.

IAB: Digital video advertising KPIs shift, with business outcomes on top

Advertisers prioritize business outcomes over reach in digital video campaigns.

[ Load more ]