"Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. It continuously makes and executes campaign decisions, helping drive incremental results, while reducing manual effort."
"Taboola estimates that around 80% of marketers would increase investment in the open web if it offered automated, AI-powered campaign solutions that they get from the walled gardens."
"The decision engine within Realize automatically moves budget in real time to the highest-performing campaigns and opportunities using a new tool called the Budget Allocator."
"Realize+ is built on a two-part approach designed to replicate the performance and autonomy of walled gardens, while providing a direct path to premium inventory and ensuring more budget is spent on outcomes."
Taboola introduced Realize+, an advanced performance marketing platform designed to enhance conversions beyond traditional search and social media. This system automates campaign decisions, optimizing budget allocation in real time and improving ad effectiveness without manual intervention. Taboola's research indicates a strong demand for automated solutions in the open web, with many marketers willing to invest more if such capabilities are available. Realize+ integrates AI and first-party data to deliver performance campaigns across major publishers and apps, while also introducing Claude Skills for streamlined campaign management.
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