AI-retail intelligence is transforming retail strategy across customer shopping journeys and supply chain optimization. Politics and business are increasingly intertwined, creating seismic shifts that require new strategic responses. Technological acceleration and greater consumer empowerment are reshaping how retailers and brands operate, communicate, and survive. Economic and political turmoil, including tariff volatility, is prompting firms to create chief geopolitical officer roles to manage policy, culture, media, and regulatory risks. The CGO conducts risk assessments, manages stakeholder relations, and gauges consumer sentiment during strategic shifts. Culture-war flashpoints and shifting supply-chain risks are thrusting companies into political conflicts that demand coordinated cross-functional responses.
Politics and business are no longer separate worlds, and their overlap has created seismic shifts across retail that demand entirely new strategies. Technological acceleration and a substantial change in consumer empowerment are reshaping how retailers and brands operate, communicate, and survive in an increasingly volatile marketplace. Here are five trends that will shape the next year: 1. Chief Geopolitical Officer (CGO) As The Hot New Retail Job The current economic and political turmoil, which has only intensified with this year's tariff turbulence, is creating a new role for retailers and brands: the CGO (chief geopolitical officer).
Some might call it a chief geopolitical officer because it's a role that transcends the traditional silos of public affairs, communications, marketing, and strategy. Politics and regulation are colliding with business like never before. From culture-war flashpoints like Pride Month campaigns or gun sales, to shifting supply-chain risks from tariffs, companies are being thrust into political fights whether they want to be or not.
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