Meta CEO Mark Zuckerberg emphasizes the transformative power of AI in the advertising industry during a recent earnings call. He asserts that AI is not merely an adjunct to Meta's services but is fundamental to its core advertising business. Zuckerberg believes that as AI improves audience targeting and ad effectiveness, it will significantly increase the share of advertising in global GDP. This perspective is not just about growing the company but redefining the landscape of advertising, particularly as economic uncertainty looms.
Businesses used to have to generate their own ad creative and define what audiences they wanted to reach, but AI has already made us better at targeting and finding the audiences that will be interested in their products than many businesses are themselves, and that keeps improving.
If we deliver on this vision, then over the coming years, I think that the increased productivity from AI will make advertising a meaningfully larger share of global GDP than it is today.
Collection
[
|
...
]