"Hundreds of millions of people are tapping daily into the likes of ChatGPT, GPT-5, Claude, CoPilot, Gemini, Grok, and other major LLMs. The AI makers are keenly interested in monetizing their LLMs."
"The AI can detect when a user is leaning into a legal topic and then, on a timely basis, display an ad for that lawyer or law firm, reaching the user at an ideal moment in time."
"One perspective is that absolutely, lawyers and law firms ought to do so. They are reaching potential clients in a rather unique way."
"Whoa, comes the angry retort, it is unseemly for lawyers and law firms to be advertising amid AI chats. Users aren't expecting to see ads by legal beagles."
Lawyers and law firms are exploring the option of placing ads during generative AI chats. With millions using AI models daily, AI makers are looking to monetize their platforms through advertising. Advertisers can approach AI makers to discuss ad arrangements, including content and frequency. Proponents argue that this method allows for targeted advertising at opportune moments when users are discussing legal topics. However, critics view this practice as inappropriate, likening it to ambulance chasing and suggesting it disrupts personal interactions with AI.
Read at Forbes
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