#legal-marketing

[ follow ]

How To Build Your Law Firm's Online Profile

A strong web presence is crucial for entrepreneurial lawyers.
Community marketing and social media are effective for law firms.
Adhering to ethical guidelines is important when marketing.
Rebranding can allow law firms to evolve and attract clients.
#client-engagement

Marketing Roundup: Leadership Styles, Competitive Intelligence, Leveraging Tech

Legal marketers play a crucial role in developing and launching new legal services by prioritizing client engagement and feedback.

Marketing Roundup: What Clients Really Want, Cross-Firm Relationships, Debates About DEI

Empathy towards client motivations is essential for effective legal services.
Cross-firm collaboration significantly enhances client service and retention.
Understanding political climate impacts discussions around DEI in law.

Marketing Roundup: Leadership Styles, Competitive Intelligence, Leveraging Tech

Legal marketers play a crucial role in developing and launching new legal services by prioritizing client engagement and feedback.

Marketing Roundup: What Clients Really Want, Cross-Firm Relationships, Debates About DEI

Empathy towards client motivations is essential for effective legal services.
Cross-firm collaboration significantly enhances client service and retention.
Understanding political climate impacts discussions around DEI in law.
moreclient-engagement
#thought-leadership

How Lawyers Can Master Content Creation: 4 Proven Steps To Boost Your Legal Practice

Today's legal marketing is vastly different from the past, emphasizing social media and approachable content creation for lawyers.

Marketing Roundup: How To Help Lawyers Become Thought Leaders

Law firms must effectively manage the integration of AI tools in their marketing strategies while promoting thought leadership and fostering positive firm culture.

How Lawyers Can Master Content Creation: 4 Proven Steps To Boost Your Legal Practice

Today's legal marketing is vastly different from the past, emphasizing social media and approachable content creation for lawyers.

Marketing Roundup: How To Help Lawyers Become Thought Leaders

Law firms must effectively manage the integration of AI tools in their marketing strategies while promoting thought leadership and fostering positive firm culture.
morethought-leadership

Marketing Roundup: Free Research Tools, Cross-Selling Plans, AI Tips

Legal marketers must blend AI and human creativity for effective communications.
Understanding clients' needs and relationships is essential for successful legal marketing.

2024 NextGen in PR and Marketing: Lucy Eck - Birmingham Business Journal

Building meaningful client relationships through innovative and personalized service is crucial for success.

A Lawyer's Guide To Boosting Client Loyalty: The Promised Land For Business Development

Focusing on existing clients is more effective than seeking novel leads.
Efficient business development requires identifying and addressing gaps in current practices.

Top Takeaways From LMA 24: Small-Firm Troubleshooting, Finding Success With Client Teams

Without fundamental problem-solving and client service, marketing technology becomes tactics without a strategy for legal marketers.

Today At LMA: Top Picks For Novices, Veterans, And Data Junkies

Legal marketers must understand clients' perspective and challenges.
The conference offers different tracks for marketers at different career stages and interests.

Diversify Your Calls To Action: A Guide For Law Firms

Diversifying CTAs boosts engagement and provides insights into visitor behavior.
Different types of CTAs benefit law firms by catering to customer needs and refining strategies.

Differentiating Your Solo Firm In A Crowded Marketplace

Differentiating Your Solo Firm in a Crowded Marketplace guide provides insights on legal marketing for solo practitioners.
The guide takes a holistic approach, covering general strategies and more targeted approaches for marketing a solo law firm.
from Above the Law
6 months ago

Marketing Roundup: ROI Metrics, Logo Lessons, Bios By AI

Emphasis on technology in legal marketing including social media analytics, GA4, design, and AI for efficiency.
[ Load more ]