#legal-marketing
#legal-marketing
[ follow ]
#seo #client-acquisition #professional-development #client-engagement #business-development #content-marketing
fromAbove the Law
3 weeks agoThe Legal Marketing Tactics That Work In 2025 - Above the Law
In a market flooded with digital noise and half-baked strategies, legal marketing expert Chris Dreyer stands out by offering something rare: clarity. As the CEO of Rankings.io and the mind behind the PIMCon conference, Chris is reshaping how law firms think about scaling, branding, and attracting clients. In our "Be That Lawyer" conversation, we explored what actually works in 2025, and how lawyers can stop overthinking and start executing.
Marketing
Social media marketing
fromAbove the Law
1 month agoLinkedIn For Lawyers: How To Leverage The Platform For Your Practice And Career - Above the Law
Consistent daily LinkedIn posting on meaningful professional topics builds a supportive network, attracts referrals, and grows visibility for legal professionals.
fromABA Journal
2 months agoWhat are the most overused words in law firm press releases?
Law firms are excited, delighted, proud and thrilled to announce their latest news in a press release. And that is part of the problem, according to an analysis of 479 business-of-law press releases by 238 U.S. and U.K. law firms by global communications firm Infinite. Eighty-three percent of the press releases had at least one of these overused words, the study found:
Marketing
fromSocial Media Explorer
2 months agoBeyond the Billboard: How Lawyers Can Use Social Media to Grow a Local Practice - Social Media Explorer
For many legal professionals, the idea of using social media for marketing can feel, at best, undignified, and at worst, like a potential ethical minefield. The traditional pillars of legal marketing-referrals, networking, and community events-have been the standard for generations. But in 2025, the way potential clients find and vet an attorney has fundamentally changed. Their journey almost always starts with a search engine and a scroll through social media.
Social media marketing
Marketing tech
fromForbes
5 months agoThe Real Mass Tort Crisis: When Advertising Misleads Instead Of Helps
Advertising is critically important in connecting victims to justice, but current practices often mislead potential clients.
The shift to unfiltered digital advertising has led to increased misinformation and exploitation in legal marketing.
False claims have surged, fueled by misleading advertising for quick profits in the legal sector.
Social media marketing
fromAbove the Law
5 months agoMarketing Roundup: Legal Storytelling, Crisis Communication, And Media Relationship Strategies - Above the Law
Effective legal marketing requires maintaining relationships even when declining media opportunities.
Crisis communication training for attorneys is crucial for a firm's public image.
Strong narrative techniques are vital for legal marketing.
Marketing tech
fromAbove the Law
6 months agoYour Law Firm's Website Is Failing You. - Above the Law
Referrals are crucial, but a weak online presence can lead to losing potential clients.
Current legal consumer expectations dictate faster communication and stronger online presence.
Law firms must enhance their websites for effectiveness, aesthetics, and functionality.
Marketing tech
fromAbove the Law
6 months agoElevating Legal Marketing Through Strategy, Coaching, And Technology - Above the Law
Legal marketing is evolving rapidly, necessitating empathy, strategy, collaboration, and technological proficiency.
Coaching lawyers to understand their pain points is essential for effective business development.
[ Load more ]