Revenue Operations is experiencing a significant transformation. Traditionally seen as a sales support role, RevOps is now integral to business performance planning and forecasting. A study shows that 73% of companies have established a dedicated C-suite position for RevOps, collaborating closely with COOs, CEOs, and CFOs. Organizations that embed RevOps in forecasting and planning demonstrate better alignment across sales, marketing, and customer success, enabling greater agility in response to market fluctuations.
The study, 'The Rise of RevOps to the C-Suite,' found RevOps is taking on a much larger role in how organizations plan, forecast and manage business performance.
The study found 73% of companies now have a C-suite role dedicated directly to RevOps, with teams working most closely with COOs (26%), CEOs (25%) and CFOs (24%).
Companies seeing the strongest results embed RevOps in forecasting, planning and cross-functional strategy, reporting better alignment between sales, marketing and customer success.
These organizations report more agility when market conditions change, highlighting the importance of RevOps in adapting to evolving business environments.
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