""In the interim, we anticipate strategics to remain active, selectively pursuing opportunities to build differentiated capabilities, expand into key growth channels and focus on AI-driven outcomes.""
""Total M&A volume declined 11% year over year to 103 transactions, with larger, scaled deals (over $100 million) falling 30%.""
Recent mergers and acquisitions in the ad tech sector include Viant's $40 million purchase of TVision and True Anthem's takeover by JWX. MiQ also announced two M&A moves recently. LUMA Partners reported a significant slowdown in deal-making across digital media and marketing technology in Q1 2026, attributing this to macroeconomic uncertainty and geopolitical tensions. Despite a decline in total M&A volume, ad tech showed resilience in deal count, although larger transactions fell sharply, with only one deal over $100 million compared to six the previous year.
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