This week in advertising, significant media account shifts occurred, including Mars awarding its $1.7 billion global media account to Publicis, ending a long-standing relationship with WPP. WPP retaliated by accusing Publicis of trafficking low-quality ad inventory. Additionally, the UK government is planning regulations to limit social media use by minors. Other developments included Disney and Universal's lawsuit against Midjourney regarding AI copyright, WhatsApp's legal resistance against UK demands on Apple's data, and various acquisitions in the tech and media sectors.
WPP claims that Epsilon, Publicis's supply-side platform, delivers ad placements with subpar viewability and engagement metrics.
The UK government is reportedly considering new safety rules that would impose daily time limits on social media use for minors, including a two-hour cap per app.
Mars has handed its USD$1.7 billion global media account to Publicis, ending a long relationship with WPP.
User generated content is set to surpass professional content in ad revenue for the first time.
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