"Wall Street primarily focuses on chipmakers, cloud giants, or model creators when selecting top artificial intelligence (AI) stocks. Yet, another contender is emerging in AppLovin (NASDAQ: APP). Long recognized for its performance-driven mobile advertising technology, the company is gradually becoming a prominent player in the field of AI. AppLovin is using AI to optimize digital ads by combining advertising technologies, gaming, and data."
"The most significant catalyst is AppLovin's Axon 2.0, an AI-powered optimization engine designed with the help of over 1 billion users to enhance performance and targeting of mobile ads. Axon 2.0 has already demonstrated solid performance in the past couple of years. At launch two years ago, Axon 2.0 had a 50% to 60% penetration in the mobile game advertising market. Since then, the model has become even stronger and is now almost a requirement for mobile game advertisers seeking to maximize installs and returns."
AppLovin leverages Axon 2.0, an AI optimization engine trained on data from over one billion users, to improve targeting and performance of mobile ads. Axon 2.0 reached 50–60% penetration in mobile game advertising within two years and has become essential for many mobile game advertisers seeking higher installs and returns. The engine is expanding into e-commerce, with pilots driving shopper conversions in beauty and retail and hundreds of advertisers onboarded, producing a nearly $1 billion run rate in the first quarter. The MAX mediation platform shows ad supply growth outpacing the mobile gaming market, and the non-gaming adtech business is expected to accelerate.
Read at Yahoo Finance
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