Marketing tech
fromDigiday
1 week agoOpenAI gives ChatGPT ads a visual upgrade
New e-commerce ad formats add ChatGPT conversation customization, larger visuals, optional CTAs, and portrait/landscape layouts with price and review data.
#e-commerce-advertising
#e-commerce-advertising
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fromThe Drum
7 months agoE-commerce advertising 'doesn't need to be disruptive' to work
That's a big misconception that Rokt sets out to change, as the focus turns to how e-commerce advertising is being reimagined around consumer expectations, not as an interrupter but an enhancer. "What we're seeing in consumer behavior is they're wanting more relevant, seamless experiences in how they interact online," says Firmstone. "The landscape is so crowded today, so how do [advertisers] get cut through and get your offer in front of a customer when intent is high?"
E-Commerce
Marketing tech
fromExchangewire
8 months agoKevel Powers Haypp Group's Shift to Smoke-Free Products with Retail Media Technology - ExchangeWire.com
Haypp Group launched retail media on Kevel's Retail Media Cloud to power targeted, scalable display ads and expand sponsored listings across its e-commerce brands.
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