"Azoma, founded in 2022, has developed two patented technologies. One is what it calls a "digital twin" to simulate how brands appear in AI chatbot responses. Most conversations with chatbots are private, so Azoma creates profiles of people matching a client's target customer demographic, then uses those to submit a "very large volume" of prompts to see what the chatbot says about a brand."
"For example, Azoma could send 100,000 prompts asking for the best coffee shop in a city from the profile of a man in his 30s, Sinclair said. Azoma would then assess how its client ranks in those chatbot answers versus its competitors. Azoma's second solution is generating content, such as product listings, that it says is optimized to appear in AI search results and chatbot answers."
"A startup that helps brands show up in AI search results and chatbot conversations has raised $4 million in funding. London-based Azoma aims to capitalize on the rise of generative engine optimization (GEO), a strategy to make content more visible in AI overviews and chatbots like ChatGPT. "We're helping the world's most recognizable brands to stay relevant in the era of AI search," Max Sinclair, the CEO and cofounder of Azoma, told Business Insider."
Azoma raised $4 million to advance tools that increase brand visibility in AI search and chatbot responses. The London-based company, founded in 2022, developed two patented technologies: a "digital twin" that simulates how brands appear in chatbot answers using demographic profiles and large volumes of prompts, and a content-generation solution that produces product listings optimized for AI search results. Azoma operates as a software-as-a-service platform charging brands per use and retailers by product category. Clients include Mars, Colgate, Zappos, and P&G. The company reached profitability earlier in the year while GEO remains an emerging, competitive market.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]