"Thrad, the AI-native advertising infrastructure provider, has announced the launch of the USD$500,000 (£370,000) Thrad Monetisation Fund. The initiative aims to solve a critical bottleneck in the current market: the lack of scalable revenue models for conversational AI products. As AI adoption reaches record levels, many developers with chat-based interfaces face significant challenges in achieving sustainable yield. Thrad's new fund provides a dual solution by offering direct financial support alongside the technical infrastructure required to deploy native, in-chat advertising."
"Bridging the gap between AI usage and revenue: Effective immediately, any company utilising a prompt-based or AI chat interface can apply to the fund. Selected partners will gain access to Thrad's API and SDK tools, which allow for the seamless delivery of native ads within conversational flows. This infrastructure is designed to provide a high-performance alternative to traditional display advertising, which often fails to translate to the conversational era."
""Thrad is committed to ensuring there is a vibrant, open, and independent AI ecosystem," says Andrea F. Tortella, CEO of Thrad. "Despite high growth, monetisation remains a challenge for companies with conversational interfaces. From today, these companies can use Thrad to monetise their products instantly. We believe that by making advertising the monetisation engine for AI, we can help build a more sustainable future for independent developers.""
Thrad launched a USD $500,000 (£370,000) Monetisation Fund to address the lack of scalable revenue models for conversational AI products. The fund combines direct financial support with technical infrastructure to enable native, in-chat advertising via Thrad's API and SDK. Any company using a prompt-based or AI chat interface can apply; selected partners receive tools for seamless ad delivery within conversational flows. The infrastructure aims to outperform traditional display advertising by mirroring conversational context to improve engagement and retention. The initiative also reduces reliance on subscription paywalls and targets high-engagement AI companies seeking sustainable monetisation.
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