#native-advertising

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fromAdExchanger
4 days ago

The Science (And Art) Of Scaling Native Ads | AdExchanger

"The rendering actually happens on the supply side, [because] no one's sending through anything fully baked. Those assets then have to be delivered to the SSP..."
E-Commerce
fromExchangewire
1 month ago

MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

MGID's CPA Tune uses machine learning to optimize advertising campaigns for better conversions and efficiency at scale, marking a significant advancement in native advertising.
Marketing tech
fromForbes
3 months ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
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