"Third-party data helps advertisers optimize their campaigns and reach their target audience with greater precision, but advertisers have often been reluctant to deploy it because of both cost and the challenge of determining which data sources are likely to be most effective,"
"As a result, many advertisers do not regularly use third-party data, and those that do typically invest nearly 20% of their media costs on it. Audience Unlimited removes these two obstacles for advertisers. Audience Unlimited will leverage AI to score data segments by relevance to an advertiser's campaign, across thousands of curated segments from hundreds of trusted, privacy-conscious third-party data providers."
"Advertisers will then be able to add all the relevant data sources to their campaigns for a much lower, inclusive cost than traditional a la carte data pricing. With consistent pricing and seamless integration, advertisers can now activate precision targeting at scale with third-party data without the complexity of unpredictable costs or reconciliation challenges."
Audience Unlimited leverages AI to score third-party data segments by relevance to an advertiser's campaign, drawing from thousands of curated segments supplied by hundreds of trusted, privacy-conscious third-party providers. The product enables advertisers to add all relevant data sources to campaigns at a lower, inclusive cost compared with traditional a la carte pricing, reducing cost unpredictability and reconciliation complexity. Consistent pricing and seamless integration allow advertisers to activate precision targeting at scale. Many advertisers underuse third-party data due to cost and source-effectiveness challenges, and those that use it typically spend nearly 20% of media costs. Audience Unlimited and Koa Adaptive Trading Modes will appear on the Kokai platform for select agencies in late 2025 and for all users in early 2026. Trade Desk shares rose roughly 6.8% in afternoon trading.
Read at TipRanks Financial
Unable to calculate read time
Collection
[
|
...
]