Trivago is acquiring the remaining 70% of Holisto for $26 million, but the company's impressive growth is largely attributed to successful global and localized marketing campaigns. These efforts, particularly in key markets like Japan and Brazil, are set to increase advertising spending throughout the year. The strategy has its roots two years back with the hiring of former executives, including CEO Johannes Thomas, but the company faced fluctuations due to Google ad changes. However, the impact of these changes remains stable, allowing for a promising revenue growth of 22% in Q1.
Trivago's acquisition of the remaining 70% of Holisto for $26 million is part of a broader strategy; its growth is primarily due to effective global and local brand marketing campaigns.
Despite challenges from Google advertising format changes, Trivago's leadership reboot, including CEO Johannes Thomas's return, has stabilized their growth trajectory.
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