"The new features - including Granular Observability, a centralized Alerting Hub, expanded APIs and Auto-Instrumentation - give teams better control and visibility across every customer signal. Together, they promise to help enterprises deliver the kind of engagement that's not just "trusted," but "transformative," according to Twilio. Customer engagement lives or dies on data that's real-time, contextual and reliable. Twilio's update makes its platform into more of a control tower, giving marketers and data teams visibility into every signal across the customer journey."
"These tools let marketers and engineers customize and automate how they build and scale audiences inside Twilio Segment, eliminating tedious and error-prone manual work. The new Audience and Destination Configuration APIs allow teams to programmatically create and manage audiences, while Profile APIs provide direct access to Twilio Segment's unified Data Graph. This makes it easier to query customer entities, update identifiers and manage compliance by masking personally identifiable information (PII) - complete with audit trails and version control."
Twilio launched a suite of data capabilities—Granular Observability, a centralized Alerting Hub, expanded APIs, and no-code Auto-Instrumentation—to help marketers trust data and act quickly. The features provide unified control and visibility across every customer signal, positioning the platform as a control tower for real-time, contextual, and reliable engagement. Marketers can respond faster, personalize campaigns more effectively, and prevent data issues from derailing launches or damaging customer trust. Expanded Audience and Destination Configuration APIs and Profile APIs automate audience building, expose a unified Data Graph, and enable PII masking with audit trails and version control.
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