Ethical AI messaging: Crafting personalization with integrity
AI significantly enhances personalized marketing strategies by analyzing customer data for deeper insights.
61% of marketers still relying on third-party data | MarTech
Only 31% of marketers are fully satisfied with unifying customer data sources.
Email Polls: Creating a Poll For Your Marketing Campaigns
Personalizing emails creates meaningful connections and enhances subscriber engagement through interactive experiences like live polls.
Why Personalized Ads Go Wrong And How To Do Them Right | AdExchanger
Personalization is important for brands to build a relationship with customers.
AI-powered personalization can create challenges for brands, as it can be seen as intrusive or uncannily accurate.
How to categorize customer data for actionable insights | MarTech
Organizing customer data into larger categories can help businesses gain a better understanding of their customers and improve their marketing strategies.
Categorizing customer data can help tailor products or services to specific audience segments and identify the best technologies to collect and evaluate customer data.
Chase customers beg as bank makes major change targeting 80 million Americans
Chase Media Solutions aims to provide advertisers direct access to 80 million customers for targeted advertising.
Chase focuses on leveraging first-party financial data and customer insights for personalized advertising experiences.
Ethical AI messaging: Crafting personalization with integrity
AI significantly enhances personalized marketing strategies by analyzing customer data for deeper insights.
61% of marketers still relying on third-party data | MarTech
Only 31% of marketers are fully satisfied with unifying customer data sources.
Email Polls: Creating a Poll For Your Marketing Campaigns
Personalizing emails creates meaningful connections and enhances subscriber engagement through interactive experiences like live polls.
Why Personalized Ads Go Wrong And How To Do Them Right | AdExchanger
Personalization is important for brands to build a relationship with customers.
AI-powered personalization can create challenges for brands, as it can be seen as intrusive or uncannily accurate.
How to categorize customer data for actionable insights | MarTech
Organizing customer data into larger categories can help businesses gain a better understanding of their customers and improve their marketing strategies.
Categorizing customer data can help tailor products or services to specific audience segments and identify the best technologies to collect and evaluate customer data.
Chase customers beg as bank makes major change targeting 80 million Americans
Chase Media Solutions aims to provide advertisers direct access to 80 million customers for targeted advertising.
Chase focuses on leveraging first-party financial data and customer insights for personalized advertising experiences.
Personal data of 5-10% Southern Water customers stolen in cyber attack.
Southern Water engaging cybersecurity experts and regulators, monitoring dark web for stolen data.
Framework discloses data breach after accountant gets phished
Framework Computer experienced a data breach after its accounting service provider, Keating Consulting Group, fell victim to a phishing attack.
The breach resulted in the exposure of personal information, including customer names, email addresses, and outstanding balances, which could be used in phishing attacks.
Halara probes breach after hacker leaks data for 950,000 people
Popular athleisure clothing brand Halara is investigating a data breach after the alleged data of almost 950,000 customers was leaked on a hacking forum.
Halara customers should be on the lookout for targeted smishing attacks (SMS phishing) that attempt to steal other information, such as email addresses.
Hacker claims to have data linked to 19 million French mobile and internet customers
Free, a major ISP in France, confirmed a significant data breach affecting user data without compromising passwords or bank details.
Customer data may have been accessed in hack - TfL
TfL reported a cyber attack potentially exposing customer bank details, requiring ongoing investigations with law enforcement.
In reversal, AT&T says most FirstNet customers impacted in data breach disclosed last week
AT&T revealed most phone numbers linked to a public safety network service for U.S. first responders were compromised in a data breach.
Southern Water customers affected by cyber attack
Personal data of 5-10% Southern Water customers stolen in cyber attack.
Southern Water engaging cybersecurity experts and regulators, monitoring dark web for stolen data.
Framework discloses data breach after accountant gets phished
Framework Computer experienced a data breach after its accounting service provider, Keating Consulting Group, fell victim to a phishing attack.
The breach resulted in the exposure of personal information, including customer names, email addresses, and outstanding balances, which could be used in phishing attacks.
Halara probes breach after hacker leaks data for 950,000 people
Popular athleisure clothing brand Halara is investigating a data breach after the alleged data of almost 950,000 customers was leaked on a hacking forum.
Halara customers should be on the lookout for targeted smishing attacks (SMS phishing) that attempt to steal other information, such as email addresses.
Hacker claims to have data linked to 19 million French mobile and internet customers
Free, a major ISP in France, confirmed a significant data breach affecting user data without compromising passwords or bank details.
Customer data may have been accessed in hack - TfL
TfL reported a cyber attack potentially exposing customer bank details, requiring ongoing investigations with law enforcement.
In reversal, AT&T says most FirstNet customers impacted in data breach disclosed last week
AT&T revealed most phone numbers linked to a public safety network service for U.S. first responders were compromised in a data breach.
IAB finalizes retail media networks standards for in-store | MarTech
Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
Research Preview: Expanding retail media networks
Retail media networks are a growing marketing channel with increased adoption by companies.
IAB finalizes retail media networks standards for in-store | MarTech
Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
Research Preview: Expanding retail media networks
Retail media networks are a growing marketing channel with increased adoption by companies.
Microsoft dismisses claims it's using Word and Excel data to train AI
Microsoft denies using customer data for AI training amid concerns raised by users regarding its 'opt-out' features.
What ChatGPT knows about you
OpenAI emphasizes user control and transparency regarding the use of customer data in AI model training.
Slack users horrified to discover messages used for AI training
Slack's vague policy on data collection for training AI models has sparked concerns among users.
Slack faces backlash over user data used for AI and machine learning training
Slack is using customer data for machine learning but clarifies it's not for premium AI.
Users upset by Slack using customer data in model training
Slack clarified their AI training process doesn't use customer data outside the platform, aiming to improve product experience without compromising privacy.
Slack refutes claims that customer data is used to train AI models
Slack clarified use of customer data for AI training, excluding user message content.
Microsoft dismisses claims it's using Word and Excel data to train AI
Microsoft denies using customer data for AI training amid concerns raised by users regarding its 'opt-out' features.
What ChatGPT knows about you
OpenAI emphasizes user control and transparency regarding the use of customer data in AI model training.
Slack users horrified to discover messages used for AI training
Slack's vague policy on data collection for training AI models has sparked concerns among users.
Slack faces backlash over user data used for AI and machine learning training
Slack is using customer data for machine learning but clarifies it's not for premium AI.
Users upset by Slack using customer data in model training
Slack clarified their AI training process doesn't use customer data outside the platform, aiming to improve product experience without compromising privacy.
Slack refutes claims that customer data is used to train AI models
Slack clarified use of customer data for AI training, excluding user message content.
How to Build Trust and Transparency With Your Customers While Taking Their Data | Entrepreneur
Innovation starts with identifying customer outcomes and using modern tools to create personalized experiences, requiring customer data sharing despite rising privacy concerns.
Marketing data security threats are rising: Where CMOs see gaps
Building strong marketing and data security team relationships is crucial for effective data management.
CMOs are experiencing heightened anxiety around customer data security and management.
How to Build Trust and Transparency With Your Customers While Taking Their Data | Entrepreneur
Innovation starts with identifying customer outcomes and using modern tools to create personalized experiences, requiring customer data sharing despite rising privacy concerns.
Marketing data security threats are rising: Where CMOs see gaps
Building strong marketing and data security team relationships is crucial for effective data management.
CMOs are experiencing heightened anxiety around customer data security and management.
Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data
Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws.
Seam wants to make customer data accessible to every business user | TechCrunch
Data accessibility for all business users is crucial for success, leading to the development of tools like Seam's AI interface for customer data.
Costco follows rivals Walmart & Target with tracking move that watches habits
Costco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants.
T-Mobile Advertising Launches Retail Media Plan at NewFronts
T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
Costco follows rivals Walmart & Target with tracking move that watches habits
Costco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants.
T-Mobile Advertising Launches Retail Media Plan at NewFronts
T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.