#customer-data

#customer-data

When life gives you lemons ... make a CRM? Initially, Ziegler's plan had been to start her own restaurant - a "future-proofed restaurant model," as she described it, that effectively functioned as a ghost kitchen with vendors and employees sourced from the local community. But when she started looking at the tech and software needed to support a hospitality business, she saw a different opportunity. "I realized I needed seven platforms just on the guest experience alone," Ziegler said.

One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial. The report, " Brands Battle for Attention as AI Redefines the Funnel," (registration required) found Millennials (33%) and Gen Z (11%) are leading in AI adoption. But despite this growing consumer behavior, nearly half of all brands (47%) maintain minimal or no AI agent presence, while only 7% have developed comprehensive AI optimization strategies.

Hightouch's AI decisioning tool helps brands reach customers on a one-to-one basis by analyzing campaign results and providing nuanced insights for personalized messaging.

Digital marketing has provided marketers with extensive customer engagement data from various sources such as websites, digital campaigns, and CRM systems, yet many struggle to utilize it effectively.

Over the past decade, marketers have become experts in identity resolution. We've mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer.

Piwik PRO's Shopify app delivers advanced analytics while ensuring merchant data ownership, regulatory compliance, and deep customer insights, addressing the needs of modern e-commerce.

Marketing teams can leverage ChatGPT to find their highest-converting cohorts and create tailored nurture sequences, enhancing engagement through automated workflows.