Walmart shakes up US ad division to keep pace with technological change
Briefly

Walmart is eliminating around 1,500 corporate jobs as it restructures its Walmart Connect advertising division. This follows a broader strategy to reduce complexity and enhance innovation within its U.S. and global technology operations. Though the exact impact on Connect remains uncertain, the company is committed to supporting affected employees in finding new opportunities. Under new leadership, Walmart Connect seeks to align more closely with growth areas, even as the division recorded a 31% growth in Q1 2026, aided by acquisitions like Vizio, which is expected to drive further revenue growth.
Walmart is undergoing significant restructuring in its retail media unit, Walmart Connect, amidst broader changes aimed at reducing complexity and enhancing technological agility.
The memo highlights that by reshaping the structure, Walmart aims to better adapt and deliver to the rapidly evolving technology landscape.
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