At the ANA Masters of B2B Marketing, a groundbreaking live AI-powered campaign sprint demonstrated the potential of artificial intelligence in advertising, resulting in a complete ad ready for broadcast within just 72 hours. The initiative, supported by tech company Waymark and brands like EY and Plante Moran, showcased AI's comprehensive capabilities—from strategy to production. Waymark’s CEO, Alex Persky-Stern, emphasized that this approach marked a unique moment in marketing history, involving AI across all stages of the advertising process, reflecting a new era of advertising innovation.
The mission was to go from nothing to a live B2B ad in really, two days - from Monday to Wednesday morning.
AI didn’t just help produce the campaign - it ran the full process: research, strategy, insights, concepting, production.
I think that is true; I really think this is the first of its kind.
We're an AI video ad company... We take brand assets, use AI to turn those into stories, voice, visuals and overall ads.
Collection
[
|
...
]