Matvii Diadkov, founder of Bitmedia.IO, highlights the rapid development of the Web3 marketing industry, which is expected to expand from $1.9 billion in 2024 to $12.8 billion by 2032. Innovations such as on-chain ads, which offer greater transparency and interactivity, alongside token-based incentives for users, are revolutionizing the advertising landscape. Ad formats include NFTs, smart contracts, and decentralized ad spaces in the metaverse, all contributing to a more engaging and rewarding user experience that enhances brand connection.
Web3 advertising is poised for explosive growth, driven by technological innovations such as blockchain and smart contracts, transforming how brands engage audiences.
On-chain ads provide unprecedented transparency and interactivity, differentiating them from traditional ads, while token-based incentives reward users directly for their engagement.
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