WhatsApp is set to start displaying ads in its Updates tab as Meta Platforms seeks new revenue sources. This change marks a significant shift from the platform’s original ad-free promise established by its founders. Although advertisements will be targeted based on factors like age and location, WhatsApp assures users that personal messages and calls will remain private and secure. Critics, including privacy activist Max Schrems, argue that this move may violate European regulations concerning user consent and data privacy, indicating a potential clash with existing laws.
"Meta is doing exactly the opposite of what EU law requires. The data of its various platforms gets linked, and users are tracked for advertising without any genuine choice."
"WhatsApp said the personal messaging experience isn't changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads."
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