Who's paying for that Google ad? Search upgrades My Ad Center to reveal source of ad funding
Briefly

Google is upgrading its My Ad Center by adding a 'funded by' section to provide users with greater transparency regarding the ads they encounter in Search results. This feature allows users to see the companies financing advertisements, an important step toward understanding the motivations behind these marketing messages. Users can access more detailed information about ads, helping them to navigate the complexities of corporate advertising structures. This change aims to empower consumers with the knowledge necessary to be more discerning and critical of advertisements targeted at them.
Google's updated My Ad Center now features a 'funded by' section, enhancing transparency for users to better understand the ads they encounter.
Understanding who's behind the advertising is crucial, especially as corporations can operate under various names and structures without clear visibility for consumers.
Read at Android Authority
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