Karim Rayes, the Chief Product Officer at Nexxen, discusses the integration of AI in ad tech, questioning whether it's truly transformative or merely superficial. He emphasizes that many AI implementations operate in isolation rather than within an integrated system. End-to-end platforms are highlighted as critical, as they allow AI to draw meaningful insights from multiple data sources, enhancing feedback loops. This interconnectedness is vital for AI's effectiveness, enabling it to continuously learn and improve, ultimately driving better performance across advertising campaigns.
For AI to deliver meaningful impact in ad tech, it has to connect - and enhance - each core aspect of an offering, enabling continuous feedback and adaptation.
Within an end-to-end environment, AI can ingest real-time data across planning, activation, optimization and measurement, providing insights that drive performance and learning.
Collection
[
|
...
]